Creating Content

I am not a big fan of that phrase, creating content. I don’t know why, but it seems a little pretentious to me. At least, I used to think that. I have been on social media for ages, just posting pictures and telling people what’s on my mind and I never thought anything about it. For me, it was just point, click and post with a few words thrown in for good measure. Then words like content, hashtag, and branding became part of everyday vocabulary and my left eye started to twitch. (no, not really…ok, maybe a little)

Maybe it’s because I am older. I saw the beginnings of this new wave of technology, and I used it, but somewhere down the line, it surpassed me. I am a leftover romantic of putting actual pen to paper to write a first draft of anything. This blog is the first thing that I have ever done where the words flow from my head straight to the keyboard…I know, I belong in a museum, but I am getting better.

We live in a world where everything is online. You can do anything and everything via the computer these days. And the jobs to put all these things online grow every day. The job of content creator is a real occupation, but all of us, whether we think so or not, are creators.

Do you post on social media? Write a blog? Contribute to your church newsletter? Put the notices up on your knitting circle website? It is all content and if you want to get it noticed, you have to do things a certain way. It’s got to be catchy to the eye, you have to look at SEO and have the right branding techniques and don’t forget about the almighty hashtags. My head is always spinning, because just when I think I get it, the rules change on me.

My goal is to write books. Back in the day all you had to worry about was writing it, sending it off to a publisher and praying they liked it enough to publish it and pay you for it. Now, I see writers promoting their work all over the internet. It’s not enough anymore to just write. You have to do a full other second job of marketing it. And that’s even if you do have a publisher. If you decide to self-publish, it’s harder still.

I feel like the easier it gets to view information via the internet, the harder you have to work to get anybody to see it. You have to get the follows and keep them coming back for more. It really can be mentally exhausting. But you gotta do what you gotta do.

I have become pretty good at the hashtag thing, and I can write a good caption, but they keep adding things like reels, video shorts and live video. I have a real problem with going live. I am loud and cheeky and can talk your ear off. You would think I would be good at it, but for some reason, I can’t seem to push the button. Maybe one day, you never know.

In the beginning, I said I thought the phrase content creation was pretentious, but after doing it for my own purposes and for my church’s social media accounts, I realize I was wrong. It is hard work. Keeping your brand out there for the world to see on a daily basis and keeping it up top for them to notice is exhausting. I tip my hat to anyone who does it on a daily basis. #ireallymeanit

***Question for the comments…Do you work online or casually post online? How do you feel about all the work it takes to get your stuff viewed?

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Author:

Hi, I'm Tracie. I am a writer, reader, life coach, lover of the city and the beach. I am a big fan of all things caffeinated. I dig things from many different decades, but am a definite child of the 80's. My blog is about everything and anything my mind conjures up. Enjoy the ride.

6 thoughts on “Creating Content

  1. You forgot…”influencers”. I HATE social media. I mean really hate it. Everyone has an opinion and is entitled to speak it, but still… This is the only blog I read and that’s only because you’re my sister. All of those terms are from self-righteous, narcissistic A-holes. The whole thing reminds me of Julie and Julia, “I could write a blog, I have thoughts.” This whole blog/vlog/influencer bullshit started with the Kardashians. I know my opinion is not popular, but since when did I become a people pleaser? You keep on writing and I will keep on supporting whatever you do, because that is my job.

    Liked by 1 person

  2. Hello. First time visitor. I blog to share my own traveling experiences and inspire my travel clients. Knowing I am a real person with experience in certain locations help too. It is definitely time consuming to market oneself. I have 22,000 photos on my phone with intentions of recapping my travels, the delicious dish I had and have it ‘ready’ in my back pocket to show a client who’s interested in a particular location or activity – ‘Look at what you can do too!’ I’m a bit behind on my posts so I try to re-share what posts I have up on social media as it is content I already created.

    I usually write out the caption in Notes on my phone, post on Instagram to get photos filtered with copied over caption, share same post on my Facebook, create a TikTok, download the TikTok, share it as a Reel or Story on IG or Facebook and then write out a blog post. The blog post automatically goes to my Twitter. I go to my other Twitter accounts and reTweet it. Then I get to delete the content from my phone.

    It’s tiring and I think I could do a better job at it if I had the time.

    Lately, I’ve been trying to get rid of more photos and posting the content on TikTok so I can free up space on my 200+Gig iPhone. Photo dumps are comin’ too.

    Kudos to you for your sister commenting and visiting. I come from a large family and only three are clients. Not a single one has left me a blog comment. Keep doing what you’re doing.

    Liked by 1 person

    1. Thank you!!! Wow that is a lot of work. It’s amazing all the things you do between social and blogging. Keep up that work. My sister is my biggest fan, she supports me in all things. My brother used to comment here and there, but sadly we lost him recently. He was the one who would tell me I got a story wrong from our childhood, lol.

      Liked by 1 person

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